Reports 10 Min Read

Adobe Digital Trends Report 2024

Adobe Digital Trends has, over the past 14 years, brought readers up to date with executives’ views on how their organizations perform in the face of change. For the first time, we have added an extensive consumer survey to uncover what customers really think about innovations in digital experiences. In this report, we’ll define what personalization means in 2024 and how unified data lays the foundation for organizations not only to effectively personalize but also leverage generative AI to its fullest potential. Lastly, we’ll explore the actual impact of generative AI on customer experience (CX) today, and how organizations can deliver on its promise.