Reports 5 Min Read

The funnel is falling apart: Shaping buyer decisions before traffic

If customers can’t find you, they won’t come looking.

Discovery no longer starts on your site. AI-generated answers, summaries, and recommendations form first impressions. Buyers form opinions fast, and content that doesn’t appear never gets considered.

AI slop has eroded buyer trust, and old marketing playbooks can’t keep up. Learn how to build a 2026-proof strategy that earns buyer confidence and influences decisions early.