What is a marketing strategy?

It's important to understand how a marketing strategy differs from a digital marketing strategy before implementing one or both at your company.

A marketing strategy is a plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. It takes into consideration what your business is currently doing well and what you're missing in regards to the objective you set, so you're more likely to accomplish it.

But what's the difference between a marketing strategy and marketing tactics — two terms often used interchangeably?

Marketing Strategy vs. Tactics

As we mentioned above, a strategy is an achievable and focused set of steps used to help you reach a specific goal.