Q1. Is social media marketing really help my business?
Definitely yes! It’s been proven many times by business after business. In fact, not adopting social media marketing can actually affect your business negatively, since having an online presence on social media is simply expected of any reputable firm now a days.
Q2. What is the appropriate time to send my marketing emails?
Once again, the answer to this question differs from business to business. And once again, testing is the only way to find out what is the best. As a general rule, weekends as well as mornings seem to be the best suited times when more emails are explored – but since your target audience may have different habits, it’s best to do experiments and then utilize your own data to decide.
Q3. How can I boost my click-through rate?
Amazingly, people are more likely to do something if you simply ask them. By putting a call to action in your emails, specifically asking subscribers to “click here” or “shop now,” you’ll definitely going see a boost in your click-through rate.
Q4. How do I frame a great call to action?
Your call to action should be very simple and clear. It should be somewhere towards the top of your mail for those who can’t finish reading the whole email and then continued again at the end for those who do read all the way through. It should be spell out exactly what you want from subscribers to do, such as, “Click here to download our report.”
Q5. How should we be using LinkedIn for marketing?
LinkedIn has over more than 450 million users. It is a perfect place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your professional audience online. Using many groups across LinkedIn, you can give answers to different questions and take part in discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.
Q6. What Digital Marketing is all about?
Digital marketing is the art of promoting and advertising business online. There are lots of strategies that can be a part of this art. All of these strategies are designed and developed to improve brand awareness and constantly grow your business over time. With a low investment, digital marketing can change the future of your organization by earning you more customers/clients, bringing in more revenue, and achieving your business targets.
Q7. Among which social channels should I use? Facebook, Twitter, LinkedIn, Pinterest, ?
The options of different – different social channels to use depends completely on your social media objectives and where your target customers are. Firstly, define who your customers are and what is their “persona” and use the power of different tools and technology to gather data and insights around which social channels they frequently use. Don’t go for Social because everyone is doing social and because it is the new buzzword but do it because you believe it will add value to your business and marketing and facilitates you to achieve your business objectives.
Q8. Any marketer do digital marketing? What are the key skills needed for success in digital marketing?
Both Yes and No. Yes because anyone can learn anything, if you are already a marketing professional it becomes easier. However, No because if we assuming that anyone with knowledge and experience in traditional marketing will be able to do ‘digital marketing’ more effectively and efficiently, is a myth.